Starbucks says they are celebrating the spirit of yesteryear with a modern twist.
Brewer said Starbucks realized that last year's cup design "didn't resonate with some, but it did resonate with others".
You can also get 50 cents off your drink from November 3 to January 7 when you purchase a grande holiday drink with you new cup! Some of the designs have been polarizing, sparking debate about whether the cups are Christmasy enough.
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The four designs are of varying shades of red, green, and white, a clear attempt to head off any controversy similar to the red cup debacle of 2015, when the release of a simple, solid-red holiday cup led some to believe Starbucks was raging war on Christianity. The result is "not only retro, but true to who we are", Brewer said. Unlike last year's doodle cups, they really stick to the theme. The second cup's red-and-white flame pattern is meant to represent the intense flavor of espresso, according to a Starbucks press release.
And you could get one for a buddy as an early Christmas gift.
In response, Starbucks said it works "to create a culture of belonging, inclusion and diversity".
There are four this year, each with a cute little story to tell.
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The coffee company is also bringing back classic specialty drinks like peppermint mochas and gingerbread lattes, and introducing new holiday-themed treats like sugarplum cheese danishes and pistachio honey croissants.
Those first in line on Friday will be gifted free limited-edition reusable red holiday cups in honor of the first day of the season, keeping with the coffee company's goal to be more environmentally friendly.
The final cup, the "Stargyle", features twinkling stars and interlinking diamonds, born from the illustration from Christmas Blend 1999 that showed a couple reaching up to place a star atop a holiday tree.
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