"Call Of Duty: Black Ops 4" Destroys First Day Digital Sales Record

Call of Duty Blackout E3 2018 PlayStation

Credit Activision

In fact, it broke a major record on its first day. In a blog post yesterday, the firm crowed about Call of Duty: Black Ops 4 breaking franchise launch day records, eclipsing records set in 2017 by Call of Duty: WWII.

Individual PlayStation, Xbox, and PC records also set.

Cod Blops 4 is available via Battle.net for £50, or £80 including the season pass.

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Not only is the game Activision's biggest digital launch ever, beating Destiny 2, but it's also the fastest-selling digital game in PlayStation (but not Xbox) history.

In addition, the game's launch day PC digital sales were reportedly more than double last year's figures. After all, Black Ops 4 has no offline component, whereas plenty of Call of Duty: WW2's players could have remained offline to play single player.

The first-person perspective in shooters usually brings an inherent kind of balance to the constant battle for cover-if you peek your head out to see an opponent, they'll be able to see you as well.

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It's becoming increasingly hard to tell how well a game is doing from its chart position, as many long-running series see major drops in sales but others, such as Forza Horizon, still manage to increase.

Thankfully, Treyarch knows about it and has said that the studio is working on an update that creates two systems for Black Ops 4's emotes/gestures. That likely implies that while Black Ops 4 is performing well, it's still unlikely to surpass the Call of Duty franchise's top performers such as Modern Warfare 3. The most popular installment in the Call of Duty series has always been Black Ops. But again, if Black Ops 4 can continue to engage players online like it's doing right now then Activision is probably more than happy. And "the total number of people who connected online to play Black Ops 4 increased from last year's release", according to Activision. An all-multiplayer game likely only compounds on that trend.

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