Tiger Woods on Friday called Nike's newest ad campaign featuring former San Francisco 49ers quarterback Colin Kaepernick a "beautiful spot". In acts of bravery far, far more powerful than Kaepernick sacrificing his career to protest the killings of unarmed young black men by police, they heroically cut the Nike logos off their shorts and burned their trainers. Kaepernick, an unsigned free agent, began kneeling during the national anthem in 2016 to bring attention to police brutality against African-Americans as well as other racial injustices.
Following a Missouri university announcing it would no longer permit student-athletes to don Nike gear, a Colorado sporting goods store has announced it won't sell any Nike clothing.
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President Donald Trump weighed in on the matter on Twitter, asking "What was Nike thinking?". But the digital sales boost may indicate that Nike's strategy is paying off by appealing to its core customers, who tend to be younger and more diverse than the types of consumers who were angered by Kaepernick's participation in the campaign. Some filmed themselves destroying Nike products and claiming they will boycott the company.
A video of the ad featuring the quarterback ran during the National Football League season opener Thursday evening. Joined in the advertisement by Serena Williams, LeBron James, skateboarder Lacey Baker, and other socially conscious athletes, Kaepernick told viewers to pursue their dreams, no matter what doubters may say. And I think they've done that.
Data from Robinhood, a no-fee brokerage popular among younger traders, noted 15,191 new investors adding Nike to their portfolios this week, a 45pc increase compared to a week earlier, according to tracking by "Business Insider".
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Still, it was a significant response on a controversial ad campaign and one Woods fully endorsed.
Woods also said that despite his longtime affiliation with the brand, he was unaware the Kaepernick campaign was on the way.
Still, some attendees posted accounts of the visit on social media, including video of Kaepernick speaking to a crowd Thursday several hours before the ad aired.
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