Volkswagen to stop production of the Beetle

A bug's life Beetles have reached the end of the line after a colourful history

Image A bug's life Beetles have reached the end of the line after a colourful history

In that year the first-gen Beetles were offered in beige and light blue.

"Emotional cars are very important for the brand", Herbert Diess, Volkswagen brand chief, told AutoExpress a year ago. Their increasing popularity in the U.S. in the 1960s prompted Volkswagen to build its first manufacturing plant in North America in order to meet the demand.

VW says it'll stop making the Beetle.

Diess has explored reviving the Beetle, which starred as Herbie in the 1968 Disney movie, "The Love Bug", as an electric vehicle to tap into the car's cachet in popular culture. "The people who wanted them, mostly baby boomer women, bought them, enjoyed them and they're on to something else. Younger people don't know what the point is", he said.

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The interior also had some changes compared to the regular model along with special badges.

This isn't the first time Volkswagen has ceased US produciton of the Beetle.

Beetles became a global phenomenon after managing to shake off their Nazi roots. Currently, the Beetle is still listed on VW's United States website in both its hard and soft top formats, although its sales past year of just over 15,000 were a long way down on the 43,000 peak for the model back in 2013. SUVs, meanwhile, are capturing record share of the market. Now, Volkswagen is gearing up to launch a wave of electric vehicles to appeal to a new generation of environmentally conscious consumers - children and grandchildren of the 1960s Beetle enthusiasts. "Crossovers are easy to get in and out of, cars are not".

Volkswagen plans to produce a special "Final Edition" celebration Beetle series in the car's sole factory in Mexico.

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Other highlights of the special edition models - which aren't confirmed for the United Kingdom - include a Brown soft top roof on the convertible, chrome highlights and a sunroof on the coupe.

"As we move to being a full-line, family-focused automaker in the U.S. and ramp up our electrification strategy with the MEB platform, there are no immediate plans to replace [the Beetle]", Volkswagen of America president Hinrich J. Woebcken said in a statement.

"Never say never", Woebcken said in a statement.

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