Apple's (AAPL, $223.85) 2018 iPhone event wrapped up Wednesday afternoon at the Steve Jobs Theater, and the tech giant highlighted it with three new smartphones: the iPhone XS, iPhone XS Max and iPhone XR.
However, it should be noted that of the three new iPhones introduced - the iPhone XS, XS Max, and XR - not one of them included Apple's signature home button.
The iPhone Xs and Xs Max still sport the same vertical configuration as the iPhone X with a 12MP wide-angle camera and telephoto lens.
Apple also touted the iPhone's durability, saying the front and back glass design is tougher than any other smartphone and is more resistant to scratches. Sitting in between the iPhone XS (5.8 inches) and iPhone XS Max (6.5 inches), the iPhone XR features a 6.1-inch display with a resolution of 1792x828, with a pixel density of 326ppi. The iPhone XR, available for pre-order October 19 and launching on October 26, will be available in Red, Yellow, White, Coral, Black and Blue.
The iPhone XR goes up for pre-order on Friday, September 14.
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Other analysts have slightly different prices-$699, $969 and $1,069-but all are banking on Apple to raise prices again and deliver more revenue in the year ahead. The iPhone XR comes in a range of candy colours, is made from aluminium rather than stainless steel, has a single camera system and trades the OLED screen of its more expensive counterparts for an edge-to-edge LCD screen.
But if you wanted a sneak peek of what Apple is launching tomorrow, all you have to do is head over to notorious Apple rumour blog 9to5Mac, which published pictures of the so-called "iPhone XS" and "Apple Watch Series 4" last month.
Storage sizes for the iPhone XR will reportedly be 64GB, 128GB and 256GB.
The iPhone XR is also able to take Portrait Mode photos, despite the fact that it has only a single camera.
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The sequel to the last year's iPhone X is likely to be the iPhone XS with a 5.8-inch OLED screen and its price could be $899. The clever marketing geniuses at Apple have pre-installed a Apple Events app on every Apple TV running the latest tvOS.
What else does the new iPhone offer?
The U.S. Food and Drug Administration said it worked with Apple to develop apps for the Apple Watch and has been taking steps to ease the regulatory pathway for companies seeking to create digital healthcare products. A bigger version will be called the iPhone XS Max, which looks to be about the size of the iPhone 8 Plus, though the screen size is much larger. The phone promises 90 more minutes of battery life than the iPhone 8 Plus.
'These phones really look wonderful, but "iPhone XS Max" is the worst product name Apple has come up with in this century, ' Twitter user @gilbert said. The iPhone Xs screen is 5.8 inches.
Will those people stubbornly holding on to an iPhone 6 or iPhone 7 finally be tempted by the iPhone XR?
Did Apple announce anything else?
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This one will cost more than most laptops and sting you for over $2000.