Microsoft reportedly warning users not to install Chrome, Firefox on Windows 10

Windows 10

The Windows 10 October 2018 Update was recently announced by Microsoft

Microsoft trying to tempt people back to Edge through alerts like this isn't really anything new, but this time, the pop-up shows when you open the installer for another browser.

Microsoft latest Insider Preview build of Windows 10 is warning users they try to install Google Chrome or any other Web browser. As per the images shared by the users, a dialog box appears when someone launches an installer for another browser.

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Upon opening the installation program for either of these browsers, Windows 10 opens a window which warns against installing the browser - stating that users "already have Microsoft Edge - the safer, faster browser for Windows 10".

In any event, users will still be free to ignore Microsoft's entirely baseless warnings about installing a rival browser. Though Microsoft Edge replaced the oft-disparaged Internet Explorer in Windows 10 - and, in fairness, makes its share of improvements - a lot of people out there still prefer to stick with Chrome or Firefox.

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It shows you the problem: Microsoft added a new "Show me app recommendations" feature, which is enabled by default. Oh, and this window will keep appearing, unless you go into Settings and stop Windows 10 from offering you app "recommendations". It's clear Microsoft doesn't know, because it's resorted to using annoying pop-up warnings when users try to install another browser. In a statement to CNET, Microsoft referred to its Windows test programme, and said, "We're now testing this functionality with insiders only".

The tech giant also tried a similar push to force Windows 10 Mail users to use Edge for all email links, but the company reversed the change after a backlash, the report noted. Considering the popularity of Chrome and Firefox, Microsoft's tact to shame users into using Edge isn't going to be well received. Now it's trying to intercept people before they install Chrome or Firefox without actually preventing them from installing those browsers. To do that requires focusing on making Edge better than the alternatives and marketing it as such.

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