Burberry Group will stop destroying unsold products and using animal fur as it works to placate investors and compete with leading luxury brands that are racing to clean up their images with new commitments on sustainability and ethics. Gobbetti added that the belief is core to Burberry and key to the company's long-term success, as the company is committed to applying creatively in the same way to all parts of the company as it does with its products.
At the February London Fashion Week, an anti-fur...
Before the announcement, Burberry used rabbit, fox, mink, and Asiatic raccoon fur in its pieces, but future collections - starting with Riccardo Tisci's debut later this month - will be fur- and Angora-free.
"At Burberry, we are passionate about driving positive change". On top of this, the fashion brand has also promised to ban the use of real fur in their designs.
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The prestigious fashion event kicks off in the United Kingdom capital from 14 September (18), and will showcase the latest collections from labels including Victoria Beckham, Simone Rocha and Burberry.
In the financial year to end March, Burberry said it physically destroyed £28.6 million worth of finished goods, up from £26.9 million the previous year, including £10 million worth of beauty products such as perfume.
Kirsten Brodde, who leads Greenpeace's Detox My Fashion campaign, said: "Because fashion is a high-volume business with more than 100billion garments produced each year, consumers" closets are already overflowing with unworn clothes, creating an overstock problem for many companies.
It said the destruction of cosmetic items was a one-off related to the licence agreed with beauty company Coty previous year.
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Burberry is not the only brand known to have destroyed unsold products, which retailers have described as a measure to protect intellectual property and prevent illegal counterfeiting.
Mimi Bekhechi, director of worldwide programmes for People for the Ethical Treatment of Animals (Peta), said "cartwheels are happening at Peta HQ" following the announcement, adding that the decision is "a sign of the times".
But Mark Oaten, chief executive of the International Fur Federation, said more action was needed: "Substituting natural fur with plastic petroleum-based materials, like fake fur, is. neither luxury nor responsible and sustainable".
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