Apple Announces The Apple Watch 4: Fully Custom SiP

Apple's strategy of selling pricier phones amid waning demand for smartphones has propelled the Cupertino-based company to become the first publicly traded U.S. company to hit a market value of more than $1 trillion (€860 billion). The phone, which costs more than a basic Apple laptop ($1449 in its maxed-out Max configuration), is in many ways becoming a replacement for a laptop - minus the keyboard.

"With the new iPhone X line-up and its pricing repositioning, Apple demonstrates once again it excels at extending the lifecycle of its product portfolio through incremental innovation, impressive technical specifications boosting the performance of its devices and smart marketing", said Forrester analyst Thomas Husson.

The phone has the same TrueDepth Face ID camera (and notch) on the front as the iPhone XS.

The company, in a bid to bolster its spot in the premium smartphone market, also unveiled an upgraded smartwatch that takes electrocardiograms and detects falls.

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The Apple Watch Series 4 will feature a larger screen, more than 30% larger than previous generations. As you can see, however, this deal is only good for a limited time, and only applies to iPhone XS models.

Apple has updated its GiveBack page in time for the iPhone XS preorders, revealing that an iPhone X can fetch you up to $525, which can be used towards the purchase of other iPhone products. This means you might not have to carry around a work and personal phone anymore.

With the iPhone X now discontinued, there's no longer any mention of AirPower.

The A12 Bionic chip has an 8-core design - allowing it to run more advanced machine learning. Highlights of the new timepiece are its significantly larger screen options, twice-as-fast processor, new sensors, and watchOS 5. Both numbers would work simultaneously on one device.

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The A12 Bionic is faster and more efficient than before and packs Apple's own GPU as well as an improved neural engine. Throughout 2018, Apple has been offering out-of-warranty battery replacements at a discount for some iPhone models.

iPhone Xs starts at $999 for a 64-gigabyte model, the iPhone Xs Max starts at $1099. Apple calls this 6.1-inch display "Liquid Retina", and it's 1792 x 828 resolution with 326 pixels per inch. The 6.1-inch features a bright LCD screen and comes in a variety of colors, including white, black, blue, coral and red.

The Lightning to 3.5 mm Headphone Jack Adapter, as it is called, as been part of the iPhone packaging since the headphone jack was omitted back with the iPhone 7 launch.

The XR lasts 1.5 hours longer than the iPhone X in terms of battery life and supports a dual SIM.

The iPhone XR starts at $749 Dollars, which we anticipate translating as £749 and will be available to order from 19 October.

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You can pre-order the iPhone Xr beginning October 19 and it will ship on October 26.

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