Amazon launches small business shop

Amazon launches Storefronts catering to small businesses

Amazon launches Storefronts catering to small businesses

There are over a million products from almost 20,000 US businesses.

Amazon has given customers who are anxious about the e-commerce behemoth killing small businesses a way to shop on the site while feeling less guilty. Customers are now able to browse through the Storefront's 25 categories including pet supplies, electronics, and books.

The online retailer launched a new section of its site Monday called Amazon Storefronts, which only lists products sold by small- and medium-sized businesses in the U.S.

"We've created a custom one-stop shopping experience for customers looking for interesting, innovative and high-quality products from American businesses from all across the country", said Nicholas Denissen, VP for Seattle-based Amazon, adding that the company "first invited businesses to sell on Amazon almost two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers".

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"Half of everything sold on Amazon comes from small and medium-sized businesses, just like mine", Rutt says in the video. Minnery said he started selling his toys on Amazon Handmade about two years ago and was asked by Amazon to join Storefronts.

Amazon Storefronts offers customers to shop and get information on products, and business owners.

Highlighting smaller businesses seems like an ironic move for Amazon. The Institute cites USA census data showing that 85,000 small businesses closed between 2005 and 2015.

To promote the new site, Amazon will air its first-ever national TV commercial featuring real Amazon vendors, part of a nationwide advertising campaign.

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Amazon's aggressive strategy for expanding its business offerings has had an effect on some competitors in service sectors it has entered.

The commercial shows how Amazon helps businesses get their products to customers all over the world. Since they started selling their products on Amazon (amzn) in October 2016, the company's sales have almost doubled, said Holly Rutt, co-founder of Little Flower Soap Co.

Amazon now has 20,000 small businesses featured in the Storefronts section.

Meanwhile, almost a quarter (24 percent) of small businesses say they already use Amazon as a sales channel, according to data from Insureon and Manta.

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