IHOP admits it 'faked' IHOb to promote new burgers

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California

IHOP admits it 'faked' IHOb to promote new burgers

Either way, the great "Why Are They Changing Their Name" debate is over, seemingly just as quickly as it started. It's to celebrate the restaurant chain's 60th birthday.

The IHOb campaign appears to have accomplished its goal of getting people to talk about IHOP, USA Today says, noting that YouGov reported an increase in its Word of Mouth Score. "And it worked. Look at us, two silly pancakes talkin' about burgers".

The restaurant revealed Monday it was going back to IHOP, just in time to promote a pancake deal tied to IHOP's 60 birthday.

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Hollis Johnson/Business InsiderIHOP will continue to sell both pancakes and burgers.

The company announced a name change in June, which sparked a flood of social media attention, mostly making fun of the stunt.

Instead, IHOP is officially back to pancakes after a brief name change.

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Prior to the IHOb campaign, 19% of United States adults said they had talked about the chain in the past two weeks. And as it turns out they're not even changing their name after all.

The IHOb name change was never meant to be permanent. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb".

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