A&W, Whataburger, Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers.
The company revealed the new name on its Twitter account Monday after teasing the change last week. Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer.
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Cheeseburger, who also runs Worldwide Wrestling Dojo in Pennsylvania, responded: "A nice breakfast at IHOP is nearly a national pastime at this point".
Rebelez said that the restaurant chain is "growing like crazy" and that it soon will be worldwide. The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line.
Everyone's default theory was that the "B" didn't stand for a particular dish at all, but instead to "Breakfast".
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"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said".
Cowboy BBQ with bacon, onion rings and barbecue sauce.
Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer". "If you want a burger and beer, you are not going to come to IHOP".
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The video revealed several varieties of burgers. It started using the IHOb name on social media, on its website and for in-store promotions.