IHOP changes its name to IHOb ... with a 'b' for burgers

It's not yet clear when or if IHOP will change the signs at its restaurants such as this one in Hialeah Fla

It's not yet clear when or if IHOP will change the signs at its restaurants such as this one in Hialeah Fla. Alan Diaz AP

International House of Pancakes will continue serving flapjacks, but is emphasizing the beef after announcing Monday morning it has changed its name to the International House of Burgers.

Well, the answer is here, and today we welcome to the world the International House of Burgers.

Burger King has changed it's name to Pancake King after IHOP reveals it's now IHOB.

The official flipping of the "p" to a "b" comes just a week after the breakfast chain announced the name change.

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A&W, Whataburger , Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers . The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line.

Other than the Twitter handle, IHOb didn't reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide.

"Not really afraid of the burgers from a place that decided pancakes were too hard", Wendy's responded Monday. So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco...

Rebelez reassured customers that it will always continue to serve the restaurant's famous pancakes and breakfast selections.

The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California. The name change, though, is meant to help the franchise connect with more people.

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It added, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"

IHOb is offering special deals on the new burgers included on its menu for a limited time. "Like that, but our cheeseburgers are still better".

The temporary change celebrates the debut of the brand's new 'Ultimate Steakburgers, ' a line-up of seven new burgers.

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