Music discovery is literally front and center in the new YouTube Music, with the app's home screen dynamically recommending new listening based on your history, location, and activity.
The new service will begin rolling out to the US, Australia, New Zealand, Mexico and South Korea next week, before coming to the United Kingdom and select other territories in the coming weeks.
"YouTube in general is where most music is consumed".
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In terms of price, YouTube Music will be available for $9.99 per month. This is a key feature, because you won't be able to listen to YouTube Music and do other things on your phone at the same time without it.
The new service is evidence of a rapprochement between Google and the music industry, and new licensing deals were negotiated a year ago. Google promises that nothing will change for Google Play Music subscribers. Roman explained that Google Play Music subscribers will automatically get a YouTube Music Premium membership. But like the recently revamped Google News, YouTube Music will offer personalized playlists based on data that Google/YouTube already has on you, with a pinch of AI, of course. Instead, we will just have to wait and see if Google wants to keep all of these different services available.
The service will have an ad-supported version, similar to Spotify.
Cohen and Fowler also emphasized that Tuesday's rollout will be a soft launch and the service will develop over the coming weeks. It's basically all of the music you find on YouTube, with videos and everything, better put together than the current YouTube Music. Search for "that hipster song with the whistling" and up pops Peter Bjorn And John's Young Folks, for example.
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YouTube is launching a music streaming service, offering both videos and audio tracks, in an attempt to compete with the likes of Spotify and Apple Music.
With huge numbers of people already turning to YouTube for music, the video-sharing platform is now attempting to make the most of it ... again. It is a mobile app and desktop player that gives you access to millions of songs.
In a counterintuitive move, the music app from the world's biggest video service will be largely devoid of video.
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