YouTube Adds New Crediting Feature For Songwriters, Labels And Publishers

YouTube Adds New Crediting Feature For Songwriters, Labels And Publishers

YouTube Adds New Crediting Feature For Songwriters, Labels And Publishers

Added Ashcroft, "Unlike with CDs, and LPs before that, songwriters are not generally credited for their work on digital services and platforms; I welcome the steps that YouTube is taking to right this wrong and look forward to supporting their efforts on behalf of all our members". In addition to providing credits, this new "Music in this video" section links to official content and is aimed at aiding discovery. It also gives links to the artist's official channel and the song's official music video. According to Google, the feature is created to help users identify songs in videos that they have stumbled upon and instantly liked.

Production-music firm Epidemic Sound, too, has talked about some of its musicians reaching large audiences on audio-streaming services like Spotify - in part because their music was featured in popular YouTube videos.

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Up until now, videos featuring music would have to write credits for music video directors and producers and featuring artists in the description.

"Music in this video" reportedly uses the same technology behind YouTube's Content ID, as pointed out by Android Police. Now, all videos with music will have artist, songwriter, label and publisher credits.

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"'Music in this video' strives to provide greater recognition and exposure to the people who contribute to the creative process". The "Music in this Video" feature is live now, go check it out and see who has been making your favorite songs. In the future, YouTube wants all creators to be credited completely and accurately, and it plans to do so by expanding its scope and quality of data with the help of its industry partners.

Elton John said, "Songwriters are the heart and the soul of songs, so it's wonderful seeing them get the credit they deserve. There is so much more we can do to establish a better situation for music creators and this is great step forward", of the initiative moving forward. More than 500 million videos that contain music are covered, whether it's a DJ set, a gaming film or a wedding dance.

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