Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

Amazon is rolling out a 10 percent discount at Whole Foods Market for Prime members

Amazon is rolling out a 10 percent discount at Whole Foods Market for Prime members

In the letter, Bezos also disclosed for the first time the total number of Prime members: more than 100 million worldwide.

Amazon bought Whole Foods in 2017, and the two companies debuted their free two-hour delivery service in 10 cities earlier this year.

The company announced on Wednesday that it's rolling out additional deals and discounts for members of its subscription service at the high-end grocer, which it acquired previous year. The app will also give customers exclusive deals and highlight the week's best offers.

Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

Sustainably sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb.

Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz.

The online retailer has made a number of changes to Whole Foods since it bought the chain past year.

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Whole Foods will start offering Amazon Prime savings to customers in the US soon.

Now it looks like those photos were right on the money as Amazon has since announced that Prime members will get some perks while shopping at Whole Foods. New and exclusive deals will rotate weekly. Experts say Amazon's latest move to reduce prices at Whole Foods for Prime shoppers is its most aggressive effort to integrate the two companies to date.

Amazon has already made inroads in the US grocery market, capturing an estimated 18% of the growing online sales segment. Or, customers can opt in to use their phone number to save at checkout. The cashier will scan your app during your checkout process to verify you're a Prime member and it'll apply the discounts.

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Prime was created to make your life better every single day.

Sure, Amazon Prime's membership price is going up, but with new perks added practically every week, who can complain? That offering is now available in 10 cities, and the companies said they plan to expand the list of locations this year. "Our merger with Amazon is helping to make that a reality".

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