He said of Allera that the "drive for simplicity and focus on the customer will help increase loyalty among the more than 30 million users now served by the combined brands in the UK".
BT has pledged to bring all its call centres back to the United Kingdom and Ireland and is planning a converged broadband and mobile network as part of raft of announcements for its customers.
This confirmation backs-up details that emerged in an earnings presentation in May, where BT chief executive Gavin Patterson is reported to have said "We will look to have a commercial 5G product launched in the next 18 months".
BT said it will now offer a minimum speed of 100Mbps for its ultrafast home broadband service, with speeds up to 314Mbps.
BT's consumer converged package "BT Plus" is meant to bring together home broadband, mobile and Wi-Fi capabilities into one converged plan.
United Kingdom to renationalise East Coast train line
Grayling insisted the government's decision to take control of the franchise "was not because the route is failing". He said the service's most successful period had come under public ownershi until it was "cynically reprivatised".
EE is also showcasing a prototype for a new category of home broadband - EE Hybrid Broadband technology.
We're investing across BT, EE and Plusnet so that we can provide our customers with the widest choice of products and services, on the best networks, and with the best service in the UK.
The new converged BT Plus and top-tier EE plans will be created to offer very similar perks without treading on each other's "patch". Significantly, the app will be available through Samsung Smart TVs, Apple TV and Google Chromecast. Details will be announced on 1st June.
EE is launching the UK's first mobile plans that allow families to gift their data to anyone on their account. Plusnet will also launch a new self-service app for mobile customers to view their bill and get help on a range of topics 24/7.
"Flex" allows users to change their allowances, and even take a month off if they're overseas. This combines the superfast broadband network with with the 4G network.
Amazon Alexa Coders Can Now Use 8 Different Voices in Their Skills
To enable this, One can head over to the "Assist" settings on their Android phone and select Alexa as their default Assist app. Currently, developers are stuck with Alexa's standard voice for any skill they want to make, but that's all about to change.
BT says it will adopt an open super aggregator strategy for its TV offer.
Among its many consumer ambitions, BT also announced a partnership with Amazon for its telly services, already having a partnership with Netflix and previously announcing a tie-up with its rival Sky for Now TV.
In time for the kick off of the next football season in August, EE customers will be able to access new BT Sport app features including the ability to cast content direct from a mobile platform to a TV with inclusive data.
Marc Allera, chief executive of EE, was anointed CEO of the BT Consumer business a year ago, that brought together EE with the existing consumer division to create the £10bn integrated mobile, broadband and pay-TV outfit.
Paddy Power Betfair in talks to buy Fanduel
FanDuel grew to become one of two Scots unicorns, with a $1 billion valuation, alongside Skyscanner. Shares of US casino companies and bookmakers such as William Hill Plc rallied on the court decision.