The e-commerce giant - whose self-proclaimed mission is "to be Earth's most customer-centric company" - bans users who cause "a lot of headaches for Amazon", former Amazon policy enforcement investigator Chris McCabe told the Journal.
Turns out Amazon's easy return policy may not be as flexible as you think.
'We want everyone to be able to use Amazon, but there are rare occasions where someone abuses our service over an extended period of time, ' an Amazon spokesman said.
One customer - Nir Nissim - was notified in March that his account was being closed because of a violation to the conditions of use agreement.
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It's all to fight return fraud, which the National Retail Federation says cost retailers more than $17 billion dollars a year ago. This was especially troubling because he had an unused $450 gift card to Amazon, according to WSJ. It was only after he directly emailed Amazon CEO Jeff Bezos that another Amazon employee replied and agreed to reactive his Amazon account. "We never take these decisions lightly, but with over 300 million customers around the world, we take action when appropriate to protect the experience for all our customers".
'@amazon - wow, great customer service, so personal and caring! Another man on Twitter said that his account was blocked after he returned 43 of 550 items. Other people noted they had also been banned from the site for similar reasons. Problematic accounts that surface via the algorithm are reviewed by someone on staff.
To avoid being banned for too many returns, retail experts say shop smarter, by closely reading product descriptions and reviews.
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Many of the Customers have chosen social media to air their grievances about Amazon closing their accounts without warning or an explanation.
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