Spotify Poaches Former Apple Music Hip-Hop Programming Head

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With the departure of Chery, Apple Music appears to be continuously shuffling its team. When that initial invitation was sent out, it instructed recipients to save the date for an announcement, which lead guesses to update to the app, or possible Spotify hardware to be announced. Although Apple's streaming service keeps growing, it will get harder for it to defeat the Swedish company. Now the company has more than 157 million registered users but only 71 million pay for access to the music catalog without ads.

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Apple Music's curated playlists for hip hop has helped introduce new artists to the masses.

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Chery originally joined Apple after the company acquired Beats by Dre / Beats Music several years ago.

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Recent news surfaced of a serious loss for Apple Music that will likely affect its performance. Therefore, this is a serious blow for Apple Music. He is also credited for securing exclusive releases from Chance The Rapper, including the Grammy Award-winning album, "Coloring Book", for Apple Music. He was also responsible with creating ideal musical mixes and putting them in clever playlists. He is also responsible for publicizing artists such as Cardi B, Bryson Tiller, Post Malone, Khalid, Daniel Caesar, 6LACK and H.E.R. There's no doubt that Carl Chery is a valuable man that all companies would have wanted on their side.

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