Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

Asus Zenfone Max Pro features a dual-camera setup at the rear

Asus Zenfone Max Pro features a dual-camera setup at the rear

"Ultimately, we want the latest smartphone technology to be affordable and accessible to everyone, but, while we're at it, we also want to ensure Indian consumers get smartphones with features they most want", Kalyan Krishnamurthy, Flipkart CEO said in a statement.

The first product to be launched under the tie-up is the Snapdragon 636 powered Asus Zenfone Max Pro, which will be up on Flipkart for sale on April 23, from 12.30 pm.

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Indian e-tailer Flipkart made its "big" announcement today which was nothing but a partnership with Asus to manufacture products under what the Taiwanese company termed the "Made for India" initiative. Not a lot is known about its hardware for now. The Zenfone Max Pro will be the first to come out of the partnership. What's interesting is the fact that Xiaomi also considered launching the Redmi Note 5 Pro in India for a global release.

Additionally, digital news platform Recode said on Monday that eBay, which has a stake in Flipkart, had also not agreed to a deal with Walmart because of its commercial agreements with the Indian platform. With this, he claimed, every one in four smartphone sold in India, is sold through Flipkart. The etailer wants to own 40% of all smartphone sales in India by 2020 and partnerships like these can help the company to achieve the same, according to Flipkart. In the process, it "wants to add the next 100 million smartphone users by 2020 to the current 330 million base".

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Well, ASUS and Flipkart have signed an exclusive partnership for a period of three years, and as a part of this partnership, the companies plan to bring in "innovative smartphones in every price range" for Indian consumers.

"As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India's special market needs".

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"With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more suitable products for the Indian market", he added. Asus is meanwhile looking to gain consumer insights through the collaboration that will help it make better suited products for the Indian market in the future.

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