Did YETI Cut Ties with the NRA?

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Yeti Coolers Puts Relationship With the NRA Foundation on Ice
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News | ≡ Yeti Coolers Puts Relationship With the NRA Foundation on Ice News | ≡OutdoorHub Reporters22 mins ago0 Shares Share Tweet Text

The National Rifle Association reportedly slammed a popular outdoor sports company in an email to its supporters Sunday after the store became the latest business to cut ties with the group. That certainly isn't sportsmanlike.

"They will only say they will no longer sell products to The NRA Foundation", the letter states. That's according to a letter from a prominent NRA lobbyist claiming the Texas-based brand has ceased doing business with the NRA Foundation, the gun lobby's charitable arm. "In fact, YETI should be ashamed", wrote Marion P. Hammer, who is a past president of the NRA. "These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs".

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Yeti is not the first company to drop their affiliation with the NRA in an attempt to avoid backlash from the growing social media protests following the shooting at Majory Stoneman Douglas High School.

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The response from outsdoorsmen, NRA members, and others, was immediate. Roars of calls for a boycott from gun owners came swiftly over the weekend.

The NRA sent an email to its members on Saturday announcing the decision. "Will never buy or use any of your products again and we had a bunch".

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NRA-ILA's 21 April 2018 statement did not actually say YETI had "cut ties" with the organization, but rather that the brand "no longer wished to be an NRA vendor".

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