H&M creative advisor, Ann-Sofie Johansson, commented: "Moschino [tv] H&M is the ideal collaboration for fashion right now, mixing together pop, street culture, logos and also glamour". The announcement was made on Saturday via an Instagram live video call from Gigi Hadid to Jeremy Scott at the designer's 11 annual Coachella party at the Coachella music festival.
"I am so excited about MOSCHINO [tv] H&M", Scott said in a statement. Both Scott and Hadid wore pieces from the collection, which will comprise both womenswear and menswear, during their joint announcement, proving once again that Coachella is basically just a weekend-long sponsored content spot. "That's a title that's been bestowed on me; I think because I believe in the democratisation of fashion, and I've found many different ways to reach people".
More details on H&M's collaboration with Moschino to come.
He also gave fans hints of what was to come as he added that the collection would include "a silver sequinned parka dress" and denim pieces, puffers, and jackets with a twist.
A full interview with Scott appears at H&M's website.
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The Moschino x H&M collection will be available online and in-store from November 8th. "There's a sportswear-with-evening kind of feeling, like a hockey jersey with a train".
"With H&M, Moschino can be all over the world".
Scott's designs are bold and unconventional-and likely also the reason for the star-studded audiences at the Moschino runway shows, with famous faces like Paris Hilton, Cindy Crawford, and Katy Perry frequently in attendance.
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"I no longer do my collaboration line with Adidas, and sadly, until now, I haven't really had another way to service the fandom", Scott told Vogue. Ann-Sofie Johansson, H&M's creative advisor, said that it would be "the flawless collaboration for fashion right now" mixing "pop, street culture, logos and also glamour." .
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