Tenor's user base of 300 million people is a ready-made audience that would be more hard for Google to build from scratch, given the profusion of GIF-sharing services that populate website and app stores. Tenor now powers a large portion of gif searches within apps and chat services; most notably those on Facebook Messenger. Tenor would raise GIFs inside Google Images and different administrations like Gboard all the more effective.
Google has acquired Tenor, the GIF platform that specializes in helping users find the animated GIFs that express their exact thoughts or feelings.
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In a blog post, Cath Edwards - Director of Engineering, Google Images - noted that users should expect to see a lot more GIFs on Google. Essentially, Tenor is going to help Google bring up GIFs inside Google images and other services like Gboard more easily.
Microsoft also integrates gifs with its products like Swiftkey and has pioneered its own gif-like product with Mojis for Skype.#. Tenor is a GIF platform available for Android, iOS, and desktop. The company claimed it had more than 300 million monthly active users by the end of 2017, and in fact hit a new peak in February this year - 12 billion GIF search requests, every month.
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We've continued to make it faster and easier for people to find the ideal GIF that captures exactly what they are feeling. The move was first detailed in 2016 when Google wanted to use phone-optimized versions of websites to index pages in its search results.
All of this does make it seem to be a smart choice made by Google to acquire Tenor given the close integration that the company is set to benefit from for its services post the takeover. "Dunkin Donuts' GIF campaign on Tenor was honored with an award at Mobile World Congress last month for Best Use of Mobile Marketing".
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However this appears to be a test as not all users are seeing the changes, meaning that there is no guarantee that Google will implement this new feature, but what say you? Tenor quickly followed its iOS launch with similar applications for the Android and MacOS platforms, and its growth has been steady ever since.