Indian online cab aggregator Ola launches operations in Sydney

Uber rival Ola has launched in Sydney

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A month after starting its worldwide operations in Perth in Australia, Indian online cab aggregator Ola said it has begun offering rides in Sydney through its local driver-partners.

Ola stated that it will provide introductory offer along with free rides for the customers in Sydney from today.

On 30 January, the company had announced that it was starting operations in Australia to enter into the global market to rival US-based Uber.

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Ola launched in Perth on Valentine's Day and made an aggressive push into the Australia market with a generous incentive strategy for both users and drivers, undercutting Uber.

Sydney and Melbourne are two of the most populated cities in the country. New kid on the block Ola arrives around a year after Uber's reputation began taking hit after hit, with reported culture problems, including sexism and harassment, throughout the company.

Following a successful launch in Perth, Indian ridesharing platform Ola has announced the official launch of its operations in Sydney, and has hired a local team to build partnerships and support driver-partners.

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Ola and Uber are fighting an intense battle for leadership in the Indian market.

SoftBank is also the largest shareholder in Uber, after the Japanese telecom firm recently bought 15 per cent of its stake.

Their competition is not only in the ride-sharing space in India but also food delivery, with Ola acquiring Foodpanda's India business. Over 7,000 drivers signed up for the service in Perth since its mid-February launch, the company said.

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Chandra Nath, vice president, head of worldwide, Ola said, "We are excited to officially start operating on the east coast with the launch in Sydney".

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