Google Search Takes Another Big Step Towards a Mobile-First World

Google Search Takes Another Big Step Towards a Mobile-First World

Google Search Takes Another Big Step Towards a Mobile-First World

Google recently announced that they would be rolling out their mobile-first indexing feature where search results on mobile would start indexing websites that are mobile-optimized.

Although this move hasn't really caught the online world by surprise, it's worth noting that over the past year and half, Google has put great emphasis on mobile search queries.

This is the result of years of decreasing market share in Internet traffic for desktop devices, with more and more people using mobile devices to surf the web, and indirectly search it.

This change means Google will "use the mobile version of the page for indexing and ranking" on Google Search Mobile.

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Google says it is about how Google crawls your site.

Google has made another big step in its shift towards mobile, by starting to link to the small-screen rather than desktop versions of many websites. Satisfied with the preliminary results, Google has now begun by migrating those websites that currently "follow the best practices for mobile-first indexing".

Google also explains that it will have one index for search results, not a mobile-first index that's separate from its main index.

Mobile-friendliness has always been one of the many factors in determining how a site is ranked, but it's not the only factor. Until then, its search engine's crawling, indexing, and ranking systems exclusively used the desktop version of a page's content.

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With Google initiating the push, it's time to think mobile, more than ever before. And it will favor the mobile version of the webpage over its own fast-loading AMP pages.

But on mobiles, for example, the content of search snippets (the quick answers Google shows in search results) will now be extracted from a site's mobile-friendly page. That essentially means sites that include the same content and metadata on both mobile and desktop versions. On these sites, Google will show the mobile version of pages in Search results and Google cached pages, on desktop, tablet or mobile, as Google only has a single index.

Google will start looking at these pages with the same level of scrutiny that it looks at desktop pages, meaning their search engine optimization needs to be top notch for site owners to avoid traffic falls.

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