Google begins rolling out mobile-first index to more sites

Google begins rolling out mobile-first index to more sites

Google begins rolling out mobile-first index to more sites

By "primarily mobile", Google is referring to the fact that the majority of people who use Google search today now do so from mobile devices, and have done so since 2015. Google notes that they've done this due to the desktop and mobile versions of pages often having "vastly different" content.

The new "mobile-first indexing" means that Google will look at a site's mobile version first, before the desktop version, if a website has both.

Google did say it will notify webmasters/site owners that their sites are migrated to the mobile-first indexing process via messages in the Google Search Console.

Since the change is still rolling out gradually, site owners can choose to have their sites be part of the initial wave by simply ensuring they follow best practices, and Google will then notify them that their sites have migrated to mobile-first indexing through the Search Console. But this Google announcement makes it sound like the process of mobile-first indexing on a larger scale has already begun.

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The labels were removed a year later, when Google started delivering different results for desktop and mobile users, with some results on Google Search Mobile leading directly to mobile-friendly pages.

For years, Google Search has functioned in the same way. Pages that get into mobile-first indexing will see more traffic from that Googlebot as it continually checks to ensure that the content and layout of the page is still compliant with mobile-friendly standards.

Google Search's migration to mobile-first indexing will soon expand to more websites across the web, Google stated in a blog post today.

The ranking of a site remains unchanged with the only thing change being the way content is gathered. For example, there are times when a non-mobile friendly page still has the best information and will appear higher, Google says.

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But on mobiles, for example, the content of search snippets (the quick answers Google shows in search results) will now be extracted from a site's mobile-friendly page.

Nonetheless, today's update is a landmark in Google Search's long history and evolution, marking the date when Google started giving mobile sites a big role in determining search engine rankings.

The company did not specify when the rollout of the mobile-first index would complete.

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