Beauty model defends Kim K's makeup line & lack of diversity

Beauty model defends Kim K's makeup line & lack of diversity

Beauty model defends Kim K's makeup line & lack of diversity

First Kylie dominated the lip market and now Kim's got a new concealer line in the making. In the shot, an African American model poses with the different concealer shades on her arm.

However, one of the models featured in the KKW campaign has now responded to the criticism.

Another said: "She's just using her in her campaign to pretend that she's diverse but then not actually providing makeup in shades for people like her to wear".

She debuted her makeup line's new range on Instagram and Twitter, to a chorus of dismay.

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Although fans aren't really feeling Kardashian's concealers, the model pictured in the campaign doesn't see anything wrong with the shades that the reality star has chose to offer.

Last year, Rihanna launched Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with a 40 colour shade range, and in the months following, most other beauty brands followed her lead, creating more options for dark skin. I had the make up on and it fits perfectly on my skin color.

The inevitable backlash went viral on Twitter, but Kim Kardashian has remained silent on the matter.

Now in my opinion, concealers are used to brighten up the under eye or anywhere you want to be brighter.

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Kim Kardashian has shared a jaw-dropping photo on Monday morning, but she remained tight-lipped over her makeup brand KKW Beauty's alleged lack of diversity. Makeup brands need to include everyone of color. Since concealers are supposed to hide blemishes, discolorations, and other flaws on the skin, at least one of its shades must be close to the user's natural skin tone to do the job. Fenty beauty only has 20 shades.

In an interview with Elle, the KKW Beauty founder revealed that he secret to a head-to-toe glow is using expensive skin-care products for more than your face.

Still, I find the disappointment from fans puzzling.

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