Tech brands get creative with social media during CES 2018 blackout

GettyImages 903467344 CES 2018 power

The power went out at CES in Las Vegas on Wednesday. David Becker Stringer

Considered the SuperBowl for global consumer electronics and consumer technology, The Consumer Electronics Show in Las Vegas, widely known as the International CES, is the world's gathering place for all who thrive on the business of consumer technologies.

Authorities were able to restore power within minutes of the report.

The power failure followed heavy rain on Tuesday, which had forced Google to shut one of its booths located in the LVCC's auto park.

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Thousands of people attending the world's biggest consumer technology show got a chance to test the battery life of the latest gadgets Wednesday when some showrooms and hallways went dark inside the vast Las Vegas Convention Center. Major brands that participated in this year's CES include Intel, Ford, LG, Samsung, and Sony.

It had been the city's first rainfall in 116 days, and had marked the wettest January day on record for the area, according to the Las Vegas Review Journal newspaper. "The outage caused a power surge in the facility and was quickly isolated to the Central Hall and South Hall bridge meeting rooms".

The Consumer Technology Association, which runs the event, has thanked visitors for their patience. The hashtag #CESBlackout was born.

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This year, the event officially ends on Friday January 12th, but experts already know their favorites and which products are the most promising.

The power outage wasn't the only mishap of the week.

TV maker LG's OLED Canyon display demo, with 246 OLED panels and more than 30 high-definition generators, took almost an hour to get back in full operation.

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Earlier today, CES 2018 experienced a blackout that lasted about two hours, leaving exhibitors and attendees literally in the dark. Initially, some folks seemed on edge-especially given past events in Las Vegas-but so far it just seems that the trade show finally succeeded in overloading the Las Vegas power grid. At around 11.15am local time there was a power surge noticed in the North Hall of the LVCC and at the same time power went out in the main Central Hall.

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