NBC Pledges to Air NFL Anthem Protests During Super Bowl LII

Fred Gaudelli Al Michaels TCA NBC Sport

CREDIT David Buchan Variety REX Shutter

On-air talent Al Michaels speaks onstage at the "Sunday Night Football" panel during the NBCUniversal NBC Sports portion of the 2014 Summer Television Critics Association at The Beverly Hilton Hotel on July 14, 2014 in Beverly Hills, California.

National Football League players who choose to take a knee when the national anthem plays at Super Bowl LII next month can expect to be featured on camera according to, which is televising the game.

The company also expects over $900 million in national ad sales for the Olympic games, which would be a first for a Winter Olympics, Lovinger said.

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Advertisers have not expressed any concern about ratings around the Super Bowl, Lovinger said.

Executive Producer of Super Bowl LII, Fred Gaudelli, speaks onstage during the Television Critics Association Press Tour at The Langham Huntington, Pasadena on January 9, 2018 in Pasadena, California. The Twin Cities last played host to the Big Game 26 years ago, when Washington beat Buffalo 37-24 at the Metrodome in Super Bowl XXVI.

Live events that draw big numbers have become more valuable for advertisers who want their commercials to be seen on the day they air. In 2017, viewership dropped nearly 10 percent to 14.9 million viewers, according to Nielsen.

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Former San Francisco 49ers quarterback Colin Kaepernick began kneeling during the national anthem last season to protest racial inequality and police brutality. Additionally controversy over players kneeling during the national anthem in protest has not come up as a concern, he said.

In a separate media call, Dan Lovinger, executive vice president of advertising, said only a scant few of 's 30-second TV spots have not been sold.

The country can probably count on Trump to fire up his Twitter account once again if there's any protests on Super Bowl Sunday.

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