LG will no longer release phones on a yearly cycle

LG breaking from annual smartphone launch cycle, releasing more variants

[Newsmaker] LG to shift strategy on money-losing smartphone - The Korea Herald

Then around six months later, we'd see another flagship phone from the company which usually proved to be more powerful and capable.

While Samsung and Apple dominate the global smartphone market, LG continues on its never-ending struggle. Today, the Korean company revealed its intentions of changing its entire smartphone strategy in order to try and bring its mobile division back to profitability.

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LG went to the CES 2018 event to launch a number of products including the LG WK9 ThinQ Google Assistant touchscreen speaker, ThinQ smart kitchen appliances, ThinQ AI technology, new α (Alpha) 9 processor, and the LG V30 Raspberry Rose.

2018's show brought the usual haul of new colors, phones that existed in other markets now announced for the U.S., niche devices and midrange models.

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In responding to a question regarding the rumored LG G7, he said (via Korea Herald): "We will unveil new smartphones when it is needed". The executive further added that the plan is to retain existing models longer by unveiling more variants.

Additionally, though Cho referenced the G series in his comments, we can still assume this was for convenience's sake - a rebrand would still be in line with the other changes in its mobile division strategy. "We found it is important to retain a good platform for a long [time] and concerns rise over the supply of lithium materials", he said.

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