Gucci Garden, a Combination Restaurant, Museum, Shop, Opens in Florence

Massimo Bottura's Latest Restaurant Is as Gucci as It Gets

Gucci's Three-Story Florence Garden Space Boasting Art and Food Is Now Open

Don't be fooled by the garden moniker though, the space will house galleries, a boutique and the restaurant.

Over in Italy, however, carbs are more in Vogue than ever, because Gucci's just opened a restaurant in Florence.

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The partnership was also borne from the longtime friendship between Bottura and Gucci president and CEO Marco Bizzarri. And as far back as 2014, Chanel had food on the brain: That year, the brand turned its runway into a giant supermarket for Paris Fashion Week.

The restaurant is run by world-famous chef Massimo Bottura and is likely to become a hot dining destination in the city.

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Aside from the cachet of the Gucci name, Bottura enjoys star status in the upper echelons of gastronomy for his triple Michelin-starred Modena restaurant Osteria Francescana, which was also named the World's Best Restaurant 2016 on the influential ranking by Restaurant magazine. Entry to the upper floors-which include rooms dedicated to vintage and modern renderings of the Gucci logo, items emblazoned with Gucci's recurring motifs (like the horsebit and the red-and-green stripes), and Gucci's exploration of the iconography of animals and gardens-costs 8 euros, with half of that donated to restoration projects around Florence.

Visitors can scarf down decadent plates of golden Parmigiano-Reggiano-enriched tortellini, buttery cacio e pepe, and creamy mushroom risotto. For dessert, maybe try their spin on piña colada. Instead of simply telling Gucci's story chronologically throughout the space, Michele and Maria Luisa Frisa merged together all of the brand's eras in a different format.

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On the first and second floors of the Palazzo there's the Galleria, an exhibition space which showcases Gucci's past and present in characteristically splatter gun fashion. Their aim is to reimagine museums as a collaborative space, where heirlooms, fashion and fine dining create a synergetic experience.

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