Diet Coke has been available in its present form since 1982, so it was long overdue for some new flavours and packaging.
"We're maintaining the essence of Diet Coke while modernizing the brand to invite a new generation of drinkers to try it", the company said in a post on its website.
After 35 years, the Diet Coke brand is finally getting a makeover.
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The research and development team at Coca-Cola tested over 30 potential new Diet Coke flavors, working with tropical, citrus, and even botanical notes before settling on the four new flavors. "We don't have plans to bring the new Diet Coke range to Australia just now but there are plenty of other innovations in the pipeline, so stay tuned".
Thinking of rushing out to stockpile cases of regular Diet Coke?
On top of that, there's going to be a new can design, meaning this...
In spite of these new changes, Coca-Cola says that the recipe for its classic Diet Coke has not been reformulated.
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"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side", Acevedo expressed.
On Wednesday, Diet Coke announced a major transformation to its cans, shifting to a taller, sleeker look that still holds the same 12-oz. portion of soda.
Coca-Cola Bottling Co Consolidated (NASDAQ COKE) traded down $1.22 during mid-day trading on Thursday, hitting $203.96. They also still have their original Diet Coke flavor, but in a new can.
"The "High Line" is a Coca-Cola red disc that has gone for a walk", Sommerville explains. "Following the double-digit growth we've seen from Coke Zero Sugar since its introduction last fall and with this full Diet Coke brand relaunch, we believe we can continue to re-energize and strengthen our no-calorie business".
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