When the opportunity to recreate her ad was presented, the 51-year-old model didn't hesitate for a second, because it would mean getting to work with her son.
It's been 26 years since Cindy Crawford's iconic Pepsi commercial first aired during the Super Bowl and she's bringing it back after all these years with the help of her son. The sneak peek - which will fully air during the Super Bowl on Sunday, Feb. 4 - shows Cindy, outside of a gas station, drinking a can of Pepsi in a denim shirt. Crawford takes a long sip and when she lowers the can from her lips, one of them murmurs, "Is that a great new Pepsi can or what?"
The new Super Bowl ad is called "This is The Pepsi".
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Brand Pepsi has always been a fixture of the Super Bowl, and viewers have come to expect memorable ads from the company.
The handsome mother-son duo will be a part of the company's new "Pepsi Generations" campaign, which is "a celebration of the brand's rich history in pop culture for 120 years", according to a release.
Last year's tone-deaf ad portrayed Jenner as a rebel without a cause who hands a peace offering in the form of canned, carbonated sugar to a police officer at a protest.
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For her part, Crawford is excited to rejoin the Pepsi family.
"It was one of those moments in my career that when I walked down the street, people were like, 'Pepsi!' Or I'd be at a bar and people would send me over a Pepsi", Crawford remembered about the original and the massive impact it had. Other nods to happier times in the Pepsi universe include limited-edition retro packaging, which will feature the brand's vintage logo on regular Pepsi products beginning January 29.
"2018 will be a year to celebrate the past while embracing the future", Chad Stubbs, vice president or marketing for the Pepsi trademark in North America, said in a statement. This is the sixth year Pepsi is sponsoring the Super Bowl Halftime Show. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot.
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