The Recording Academy gave three of its top trophies - album, record and song of the year - and hit single "That's What I Like", an escapist ode to sex by the fire, worldwide travel and other stereotypical "finer things in life" such as Cadillacs, strawberry Champagne, cool jewelry and silk sheets.
Lamar also won with his performance: He kicked off the Grammys with a powerful and poignant performance featuring video screens displaying a waving American flag behind him, as background dancers dressed as army soldiers marched and moved behind him.
Lamar also opened the show with a blistering performance of several of his songs from the album.
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Father John Misty: While he didn't win for Best Alternative Album, he did win for Best Recording Package for Pure Comedy. Eric Church, Maren Morris and the Brothers Osborne performed before a backdrop with the names of shooting victims.
Mars won Album of the Year, Record of the Year, and Best R&B Album for "24K Magic", plus Song of the Year, Best R&B Song, and Best R&B Performance for "That's What I Like".
Bruno Mars and Kendrick Lamar were the big winners Sunday night at the 60th Grammy Awards in New York City. In the meantime, we've seen Arcade Fire top Eminem, Daft Punk best Kendrick Lamar and Herbie Hancock, U2 and others topple Kanye West, etc.
At the 2016 ceremony, Lamar had dished out an equally memorable performance - with extras cast as members of a chain gang and his band members performing from jail cells. In fact, he won in all six categories he was nominated for, and even owned the stage with an electric performance of "Finesse" with rapper Cardi B.
The year when only the third hip-hop artist in Grammy history would win Album of the Year honors, following Lauryn Hill in 1999 for "The Miseducation of Lauryn Hill" and Outkast in 2004 for "Speakerboxxx/The Love Below".
"Gold jewelry shining so bright / Strawberry champagne on ice / Lucky for you that's what I like", he sings. Taj Mahal and Keb' Mo' picked up Best Contemporary Blues Album for their collaborative release TajMo, while rock icons The Rolling Stones won Best Traditional Blues Album for Blue & Lonesome, their first studio release in 11 years.
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There were also posthumous awards for Leonard Cohen and actress Carrie Fisher, who won best spoken word album for the audio version of her memoirs, The Princess Diarist.
Singer Janelle Monae spoke up for women's rights in an introduction to Kesha's performance of her song "Praying", which is about fighting back against mistreatment. He previously won for work on Adele's album "25" and Mark Ronson's megahit "Uptown Funk".
- Best jazz instrumental album: 'Rebirth, ' Billy Childs.
He is competing against Lamar, Mars, Childish Gambino and New Zealand-born singer-songwriter Lorde for album of the year in a test of whether hip-hop can break a 14-year dry spell and win that top prize.
Puppies were passed to the losers of best comedy album, including Jerry Seinfeld, Sarah Silverman and Jim Gaffigan.
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The performance earned cheers and a standing ovation from the audience at Madison Square Garden. Other multiple winners included Ed Sheeran, CeCe Winans, Justin Hurwitz and Jason Isbell.