Lamborghini drives into luxury utility vehicle niche with launch of Urus

Lamborghini unleashes the Urus SUV: a lean, mean, super-speedy machine

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Even if it is rather odd to see a luxury brand like Lamborghini to launch an SUV, it must be remembered that it is not a first for the Italian manufacturer.

It is enough to pass this Lamborghini high on its legs from 0 to 100 km/h in 3.6 seconds and 0 to 200 km/h in 12.8 seconds, with a top speed set at 305 km/h.

Called the Urus, it features a 4.0-litre twin-turbocharged V8 engine - the first ever fitted to a Lamborghini model - that produces 641bhp and 850Nm of torque between 2,250 and 4,500rpm. Eco it's not; but stunning it certainly is.

Lamborghini plans to release hybrid super cars in the near future, chairman and CEO Stefano Domenicali told AFP on Tuesday.

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"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV". The Urus elevates the SUV to a level not previously possible, the Super SUV.

It also features rear-wheel steering and a Torsen central self-locking differential that splits torque 40/60 to the independent front and rear axles.

The car's interior design is downright extraordinary.

Indeed, the addition of the Urus to Lamborghini's otherwise extreme fleet of track-ready supercars-most outfitted with dihedral doors or outré spoilers that scream for attention-is meant to expand its appeal to both families and female buyers.

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While the presentation may have been a bit of a mess, the Urus is anything but. The three seat rear bench seat as standard comes with a movable and folding seat back and ISOFIX fixings. Customers can choose to remove the rear seats and place two sports seats there instead for a more dynamic feel for all passengers.

Supercar maker Lamborghini has unveiled its Urus SUV, entering the luxury utility vehicle market with the $200,000 model.

Lieberman had more praise than criticism for the vehicle, concluding that, "If you like Lamborghini, you're going to love the Urus".

So how much will this super SUV cost? These are impressive performance figures for a large SUV. Max out at 195mph!

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